Some shots are better filmed: a real person, a real product, a real place. Others can be generated, and some work better that way: a location you can't reach, a scene that would take a crew a week. We look at each scene and pick the method that serves it. Most projects end up as a mix.
Filmed, generated and mixed.
Bridal Concept: AI film.
- 01Jimmy Huang Bridal: fashion film, OneFineDay
- 02Perfectly Yours: bridal AI film
- 03Typology: AI ad, spec
- 04All work on the home page →
Neither method wins every time.
AI is not automatically faster or cheaper, and a camera is not automatically better.
A close-up of a real face, a product the customer will hold, a founder telling their own story: these usually look best filmed. A city at dawn, a product floating in an impossible space, a scene that needs ten locations: these can often be generated well, or could never be filmed at all.
Sometimes AI takes longer than a shoot. Sometimes a shoot costs more than it should. Planning scene by scene keeps the budget where it matters and the quality where it shows.
What the mix looks like.
- 01Fully filmed: live-action shoots in New Jersey and New York
- 02Fully generated: AI films built from your product photos and references
- 03Mixed: filmed hero shots with generated scenes, backgrounds or transitions
- 04New life for existing footage: extra angles, environments and versions
- 05Vertical cut-downs for social, whichever way the film was made
How we decide.
- 01Brief: what the film needs to do and where it will run
- 02Scene plan: each shot marked as filmed, generated or mixed
- 03Production: the shoot and the AI work run side by side
- 04Delivery: one film with one look, however each shot was made
Live action and AI, answered.
Is AI video always cheaper than filming?
No. Some AI scenes take many rounds to get right, and a simple shot can be quicker to film. We plan each project scene by scene and tell you where AI helps the budget and where it doesn't.
Will viewers be able to tell which shots are AI?
We aim for one consistent look across the film. Filmed and generated shots are edited and graded together so they read as one piece.
Can you use AI with footage we already have?
Yes. We can extend existing footage, build new scenes around it, or make new versions for other formats and markets.
How do we know which approach our project needs?
Send us the brief. We will suggest a mix, explain why, and show references before anything is made.
Not sure what to film and what to generate?
Tell us about the project. We will suggest the mix that fits it.
Contact us →